I get a ton of e-mail daily. About 20% is good stuff; clients, colleagues and friends, notifications from social media and bulletin boards, and a little bit of advertising I can use. The rest is junk. The sad thing is that I might be interested in some of the junk if the business that sent it took a little time to think about my needs when they designed the e-mail.
I have my e-mail client (Thunderbird) set up to be as efficient as possible. I’ve trained it to sort for junk, of course. But I’ve also set a limit on the message size that is downloaded from the server and I have it set not to show images. Those setting make downloads faster and I can always get the rest of the message or the images if I want them. It also makes it easier for me to delete messages. Your message. Most of what I delete isn’t coming from scam artists or questionable sites (actually the “junk” folder gets most of those.) What I am deleting, sight unseen, is advertising from other businesses. Some of them I’ve requested info from.
Have you looked at your advertising e-mails without the images? If you are primarily using text, I’m skimming your e-mail. The same happens if you just use a few images and put your message in the text. I may not buy, but I’m at least looking. But if you’re caught up in big images and little text or putting the text in the images, then I won’t try to read what you’ve sent. I’m not going to spend the time waiting for the images to download. Deleted.
Here’s what too many businesses forget, I don’t owe you my time or consideration because you send me an ad. I don’t care how beautiful that ad is or how great you think the offer is, if I don’t read it, it is wasted effort on your part. So, look at your e-mails without the images before you send them. You might not like what you see.